When X by 2, a leading automotive technology consulting firm, decided to host a WomenHack event at their Farmington Hills office, they knew they were making a statement about their commitment to diversity. What they didn’t expect was just how transformative the evening would become.
A Night of Connections
On March 28, 2024, X by 2 opened their doors to job-seeking women in technology and recruiters from some of Detroit’s most prominent companies, including Marelli, Rocket Companies, and Rocket Travel by Agoda.
“Hosting a WomenHack event at our company was an incredible experience,” recalls Jordan Biebuyck, Head of Recruiting at X by 2. “Seeing women from diverse backgrounds networking seamlessly throughout the evening was a powerful reminder of the impact of fostering inclusivity in tech.”
The Event Format
The evening began with light networking, followed by company spotlights where participating organizations shared their culture and opportunities. Joanna Garrett, a senior consultant at X by 2, delivered an inspiring talk about her experiences as a young woman in the tech industry.
The heart of the event was WomenHack’s signature rapid-interview format—5-minute conversations that allowed attendees to connect with multiple companies throughout the evening. This approach proved particularly effective for breaking down barriers and facilitating genuine connections.
Beyond Recruiting: Building Community
While the primary goal was recruitment, X by 2 discovered something deeper. The real value came from the connections women fostered with one another—sharing experiences, offering advice, and building networks that extended beyond any single company.
This community-building aspect reflects WomenHack’s broader mission. Founded in 2016 in Silicon Valley, the organization has grown from one experimental event to a global presence in over 125 cities, working with 1,500+ women talents and 170+ companies across multiple countries.
Why Detroit Matters
Detroit’s automotive industry is undergoing a technological revolution, with electric vehicles, connected cars, and autonomous driving creating unprecedented demand for tech talent. Companies like X by 2 recognize that building diverse teams isn’t just about equity—it’s about accessing the full spectrum of talent needed to drive innovation.
By hosting a WomenHack event, X by 2 positioned themselves as a destination employer for women in automotive technology, while simultaneously contributing to the broader ecosystem of diversity in the Detroit tech scene.
The Host Advantage
Hosting a WomenHack event offers unique benefits beyond standard participation. On average, hosts make more hires and gain increased visibility as companies that genuinely support and empower women. The intimate setting allows deeper engagement with candidates and demonstrates company culture in action.
For companies considering hosting, X by 2’s experience demonstrates that the investment pays dividends—not just in hires, but in employer brand, community connection, and team morale.