Consistent Commitment to Women in Tech Across Multiple Events
E-commerce technology company Rokt has become a regular WomenHack host in Sydney, demonstrating sustained commitment to diversity recruiting through multiple events over an extended period. This pattern of repeat hosting shows that WomenHack isn’t just a one-time initiative for Rokt—it’s an integral part of their ongoing talent acquisition strategy.
As detailed on the Rokt Engineering Blog, their February 2024 event was described as “spectacular” with 65 dynamic candidates in attendance at their offices in Surry Hills.
A Track Record of Commitment
Rokt has hosted WomenHack events on multiple occasions:
- September 21, 2023
- February 28, 2024
- August 29, 2024
This pattern of repeat hosting is significant. Many companies participate in diversity events once for public relations purposes, then move on. Rokt’s continued investment in WomenHack events demonstrates genuine commitment to building a diverse workforce. Each event represents an investment of time, resources, and attention—costs that only make sense if the company values the outcomes.
Why Repeat Hosting Matters
Repeat hosting builds momentum in several ways:
- Reputation building: As word spreads about positive experiences at Rokt-hosted events, more qualified candidates attend future events
- Relationship development: Some candidates who weren’t ready to apply at one event may be ready at the next; maintaining presence keeps Rokt on their radar
- Internal culture signal: Ongoing investment in diversity events sends a message to current employees about company values
- Process refinement: Each event allows Rokt to improve their approach to diversity recruiting
The February 2024 event’s success—65 dynamic candidates at their Surry Hills offices—reflects the cumulative effect of this sustained effort.
Sydney’s Growing Tech Scene
Sydney has emerged as a major tech hub in the Asia-Pacific region, home to both global technology companies and a vibrant startup ecosystem. The city benefits from a high quality of life, strong educational institutions, and a time zone that bridges Asian and American markets.
Companies like Rokt are ensuring that Sydney’s tech growth includes opportunities for women. As the ecosystem expands, intentional efforts to include underrepresented groups are essential to avoid replicating the gender imbalances that characterize more established tech hubs.
Australia faces particular challenges in tech diversity. Despite strong educational outcomes for women, the pipeline into tech careers has been leaky. Events like WomenHack help address this by creating visible pathways and demonstrating that opportunities exist for women who pursue tech careers.
The Rokt Approach
Rokt’s commitment to hosting at their own offices—Level 13/300 Elizabeth St, Surry Hills, Sydney—allows candidates to experience the company culture firsthand. This transparency is valuable for both parties: candidates get a realistic sense of the work environment, while Rokt demonstrates confidence in their culture.
The engineering blog’s coverage of WomenHack events serves an additional purpose: it shows potential candidates that engineering leadership values diversity. When the engineering team publicly celebrates these events, it signals that inclusion is integral to the technical culture, not just an HR initiative.
Impact on Sydney’s Tech Community
Rokt’s ongoing commitment to WomenHack has ripple effects beyond their own recruiting. Each event:
- Brings together women in tech who can build networks and support each other
- Demonstrates to other companies what sustained diversity commitment looks like
- Creates visibility for career opportunities that might otherwise go unnoticed
- Contributes to a more inclusive tech culture in Sydney overall
When leading companies like Rokt invest consistently in diversity recruiting, it helps shift industry norms and raises expectations for all employers.
Thank you, Rokt, for your ongoing commitment to women in Sydney’s tech community. Your pattern of sustained investment in WomenHack events sets an example for other companies in the region.