Imperative was identified as one of the top HR tech solutions to watch in 2021, the company’s first full year in the market. Last year, Imperative was able to 4X revenue and gain the business of incredible companies from Hasbro to Microsoft to Disney. Imperative is looking to continue to grow the founding team of tech talent.

Imperative is a peer coaching network platform that enables employees to coach each other, reducing the need for expensive professional coaches while creating significant additional value by building meaningful relationships across silos in a business. The company was founded and is led by Aaron Hurst, founder of the Taproot Foundation and author of the Purpose Economy. It is backed by Voyager Capital and Court Lorenzini, the founding CEO of DocuSign.

Coaching is a $15B industry that is growing quickly to meet the needs of the new workplace where leadership, agility, skill development, belonging, and well-being are now critical. The broader HR tech industry grew by 57% in 2021 and is expected to continue to grow. Imperative is poised to lead in the new HR tech stack as companies look to retain diverse teams and drive productivity and agility.

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