How to Attract Women in Tech: A Complete Guide for Employers

Building a Pipeline of Female Tech Talent

With women representing only 26% of the tech workforce, companies that successfully attract and retain female talent gain a significant competitive advantage. Here is your complete guide to recruiting women in technology.

Understanding What Women in Tech Want

Surveys consistently show that women prioritize:

Growth opportunities – Clear paths to advancement and skill development
Inclusive culture – Evidence of diversity at all levels, especially leadership
Flexibility – Remote work options and work-life integration
Equal compensation – Transparent pay practices and equity
Meaningful work – Projects with real impact

Optimizing Your Job Descriptions

Research shows that women apply to jobs when they meet 100% of qualifications, while men apply at 60%. Review your job postings for:

Gendered language (use tools like Textio to identify bias)
Excessive requirements that may discourage qualified candidates
Inclusive benefits highlighted prominently

Where to Find Women in Tech

Move beyond traditional job boards:

Diversity hiring events – WomenHack events connect you directly with qualified candidates
Women in tech communities – Partner with organizations and meetups
University programs – Build relationships with computer science programs
Employee referrals – Incentivize your diverse employees to refer candidates

The Interview Process

Ensure your interview process is equitable:

Use structured interviews with consistent questions
Include diverse interviewers on every panel
Evaluate candidates against clear, job-related criteria
Provide reasonable accommodations and scheduling flexibility

Partner with WomenHack

WomenHack provides direct access to thousands of women in technology actively seeking new opportunities. Our events create meaningful connections between employers committed to diversity and top female talent.