When Toronto-based travel tech company Guestlogix participated in WomenHack, they weren’t just filling positions—they were building a team positioned for innovation. Their experience illustrates what’s possible when companies intentionally engage diverse talent communities.
The Company
Guestlogix develops technology that transforms travel retail, building apps and SDKs that help airlines deliver better passenger experiences. In Toronto’s competitive tech market, finding talented engineers and developers requires creative approaches.
“There’s an enormous amount of talent in this city and we’re lucky to put ourselves out there,” says Ksenia Onosov, Talent Acquisition Partner at Guestlogix.
Why WomenHack
Guestlogix chose WomenHack because it aligned with their values and solved a real recruiting challenge. Traditional job postings weren’t delivering the diverse candidate pools they wanted.
“We love events like WomenHack because it gives us a chance to really get to know people in the tech industry, face-to-face,” Ksenia explains.
Face-to-face connection matters. In a speed-interview format, recruiters can assess not just technical qualifications but communication style, cultural alignment, and genuine interest—factors that predict long-term success.
The Event Experience
At the WomenHack Toronto event, Guestlogix sent representatives who could speak authentically about the work:
- Ksenia Onosov (Talent Acquisition Partner) promoted open positions and discussed growth opportunities
- Omar Padierna (Mobile Developer) shared insights into the actual technical work and team culture
Having a developer at the table made a difference. Candidates could ask technical questions and hear firsthand what daily work looks like. Omar, as a recent hire himself, offered perspective on what it’s like to join the team.
Results
The event “introduced them to a number of great applicants for key positions in their delivery team,” according to Guestlogix. These weren’t just names in an ATS—they were people the team had met, assessed, and wanted to pursue.
Beyond immediate hires, participation built Guestlogix’s employer brand within Toronto’s women in tech community. That visibility pays dividends long after any single event.
Lessons for Employers
Guestlogix’s success offers lessons for other companies:
1. Send the Right Representatives
Recruiters plus technical team members create a complete picture. Candidates want to know about both opportunity and day-to-day reality.
2. Show Up Consistently
One event builds awareness; consistent participation builds reputation. Companies known within the WomenHack community attract ongoing candidate interest.
3. Follow Through
The event creates connections; following through converts them. Quick, responsive communication keeps candidates engaged.
4. Value the Format
Speed interviews work because they create human connection efficiently. Embrace the format rather than treating it as just another recruiting channel.
Toronto’s Tech Scene
Toronto has emerged as North America’s fastest-growing tech hub. Companies compete fiercely for talent, making differentiation essential.
Events like WomenHack help companies like Guestlogix stand out. By showing up where women in tech gather, they signal commitment that generic job postings can’t convey.
Join the Toronto Community
WomenHack continues to connect Toronto’s diverse tech talent with employers who value them. Whether you’re a growing startup like Guestlogix or an established enterprise, our events provide efficient access to qualified candidates.