Clarus Commerce Shapes IT Talent Pipeline Through WomenHack Partnership

When Clarus Commerce participated in a WomenHack event, they weren’t just filling open positions—they were reshaping how they think about IT talent acquisition. The results speak for themselves.

A New Approach to IT Recruiting

Clarus Commerce, a leader in premium loyalty programs that connect retailers to their best customers, recognized that traditional recruiting channels weren’t delivering the diverse candidate pools they needed.

Their WomenHack participation offered a different approach: direct, personal engagement with talented female IT professionals in a format designed for authentic connection.

The Speed Dating Advantage

At the WomenHack event, Clarus Commerce team members spent the evening meeting female IT professionals through the signature Speed Dating interview format. These 5-minute conversations allowed recruiters to:

• Assess technical skills and culture fit quickly
• Share authentic insights about working at Clarus Commerce
• Build personal connections that transcend resume screening
• Identify candidates who might be overlooked in traditional processes

Real Results

The outcomes were immediate and measurable. The WomenHack event “positively shaped their candidate pools for some open IT positions,” according to the company.

This isn’t just about filling seats—it’s about accessing talent that competitors miss. When companies participate in events like WomenHack, they signal to candidates that diversity is a genuine priority, not just a talking point.

Building a Diverse Tech Community

Clarus Commerce’s experience aligns with what WomenHack founder Samantha Boivin describes as the organization’s broader mission: “building a diversely talented tech community.”

That community now includes over 40,000 members and has connected 1,500+ women talents with 170+ companies across 21 cities in 4 countries. Companies like Clarus Commerce benefit from this network effect—visibility to a community of engaged, qualified candidates actively seeking opportunities.

Why IT Talent Diversity Matters

For companies like Clarus Commerce building technology products, diverse teams bring measurable advantages:

• Better Products: Diverse perspectives identify use cases and edge cases that homogeneous teams miss
• Stronger Problem-Solving: Different backgrounds lead to different approaches
• Customer Connection: Teams that reflect customer diversity understand customer needs
• Innovation: Research shows diverse teams produce 30% more patents

Lessons for Employers

Clarus Commerce’s success offers lessons for companies looking to diversify their IT teams:

1. Show Up: Presence at diversity-focused events demonstrates commitment
2. Engage Authentically: Speed-interview formats reward genuine conversation
3. Follow Through: Convert connections into interviews and offers
4. Think Long-Term: Even candidates not hired immediately may be future fits

Join the Movement

WomenHack brings together companies committed to diversity with talented women seeking opportunities in tech. The speed-interview format creates efficient, effective connections that traditional recruiting can’t match.

With events in cities across North America and Europe, there’s a WomenHack near you.

Explore employer participation options and start reshaping your talent pipeline today.