Belatrix Software: ‘The More Diversity, The Better the Team’
A Clear Message on Diversity’s Business Value
Belatrix Software (now part of Globant) hosted WomenHack Buenos Aires and shared a powerful, unambiguous perspective on why diversity matters. Rather than vague statements about “valuing diversity,” they made a direct claim about team performance.
As Alejandra Roitman, Leader Coach, stated in their press release:
“Belatrix understands and promotes diversity as an important component in building strong and empowered work teams. The more diversity, the better the team!”
The Business Case for Diversity
Roitman’s statement—”The more diversity, the better the team!”—makes an explicit business case for inclusion. This isn’t just about fairness or representation; it’s about team performance. Research supports this claim: diverse teams have been shown to outperform homogeneous ones on various metrics, particularly for complex problem-solving and innovation.
When company leaders make these connections publicly, they help shift the conversation. Diversity becomes not a cost or obligation but an investment in performance. This reframing can help build organizational commitment at all levels.
Executive Support Matters
The press release featured multiple leaders speaking about the event. Alejandra Roitman (Leader Coach) spoke about diversity’s value, while Veronica Oliveto (People Care Coordinator) discussed how diverse workforces build higher-quality products. This chorus of leadership voices signals authentic organizational commitment.
Diversity initiatives often struggle when they’re seen as HR programs without broader leadership support. By having multiple leaders publicly champion the WomenHack event, Belatrix demonstrated that inclusion is a company-wide priority.
The Event Results
Approximately 80 attendees participated in the event at Belatrix offices, creating connections between talented women and forward-thinking employers. The company’s willingness to host at their own location allowed candidates to experience the work environment firsthand.
For Belatrix, a software development company, the quality of their team directly determines their ability to serve clients. By investing in diverse recruiting, they were building the foundation for better client outcomes.
The Globant Connection
Belatrix is now part of Globant, a larger digital transformation company with global reach. This acquisition brought Belatrix’s commitment to diversity into a larger organization, potentially amplifying its impact. Globant’s scale means that practices developed at Belatrix could influence hiring across a much larger team.
The ongoing relevance of this event—even after acquisition—demonstrates that WomenHack participation creates lasting value. The connections made, the culture built, and the reputation established continue to matter even as organizations evolve.
Press Release Strategy
Belatrix’s decision to issue a press release about hosting WomenHack shows sophisticated thinking about the event’s value. Press releases extend reach beyond event attendees, communicate company values to broader audiences, and create permanent records that support employer branding.
The press release format also adds formality and seriousness. It signals that WomenHack participation was significant enough to warrant public communication, not just an internal activity.
Building Products for Diverse Users
Veronica Oliveto’s point about diverse workforces building higher-quality products deserves attention. Software development companies like Belatrix build products used by diverse populations. Teams that lack diversity may have blind spots—assumptions that seem obvious to the team but don’t hold for all users.
By building diverse teams, Belatrix improved their ability to identify and avoid these blind spots. The resulting products better serve their varied user bases, leading to better client outcomes.
South America’s Tech Community
Events like WomenHack Buenos Aires contribute to building South America’s tech community. Each successful event:
- Demonstrates that diversity-focused recruiting works in the Latin American context
- Creates models that other companies can follow
- Builds networks among women in tech
- Attracts attention to the region’s tech ecosystem
Belatrix’s hosting and public promotion of the event helped establish norms for what inclusive hiring looks like in Buenos Aires.
Thank you, Belatrix and Globant, for this clear statement on diversity’s value. “The more diversity, the better the team!” is a message that deserves repetition across the industry.